Apply as a liner, kohl or eye shadow. As a liner, start at the outer corner of the top eyelid, at the base of lashes, drawing up slightly in the direction of the tip of the eyebrow: the eyes appear lifted, more open. Emphasise eyes by drawing a line along the base of the bottom lashes from the outer to the inner corner of the eye. As an eye shadow, simply blend with the Eye Liner Pencil for a softer look.